#madewithfairflair
Social media strategy & management // Videography & Photography // Content strategy // Campaign strategy & rollout
Copywriting // Filming // Graphic design ss#3
Content strategy // Videography // Graphic design (scale-a-thon)
Show solidarity #2
everless whatever
elements
Show Solidarity magazine #2, plus #1
ELEMENTS
Brand identity: new name / logo / identity
Launch campaign strategy & execution in Amsterdam and NYC
Content strategy and creative direction
Social media, video editing & newsletter
Website wireframe & implementation
Printed material direction - lookbook, business cards, banners, roll-ups, etc.
#ShowSolidarity. [fashion video shoot for 6 fair brands] [7 magazine entries about the labels]
With EVERLESS, I came on board during the summer of 2018 to help bring this sustainable startup to life. From redefining the brand identity to rolling out the project launch in Amsterdam as well as NYC later in 2019, EVERLESS has been one of the most gratifying projects I have been part of. Its core product SmartBag, the world’s first self-collapsible bag, combines sustainability and convenience at its core.
ELEMENTS
Brand identity: new name / logo / identity
Launch campaign strategy & execution in Amsterdam and NYC
Content strategy and creative direction
Social media, video editing & newsletter
Website wireframe & implementation
Printed material direction - lookbook, business cards, banners, roll-ups, etc.
MUMSTER collaboration started at the end of 2019. As a sustainable creative platform, MUMSTER has been working with leading fair brands in Amsterdam and beyond on their creative campaigns. With the founder Chanel Trapman, I have been primarily working on content creation, with video and copywriting at the forefront.
PROJECTS & ELEMENTS
Museumnacht. [event video shoot & edit of a 1-min-long aftermovie]
Womsh. [video shoot & edit of a 1-min-long fashion movie]
Video podcast. [camera assist & edit of a 1-hour-long podcast and 1-min-long promo video] [SEO-optimized blog post about the podcast]
J-Lab3l. [fashion video shoot & edit of three 1-min-long videos w/ influencers] [launch event video shoot & edit of a 1-min-long aftermovie]
IKIGAI LABELS
SERENDIPITY VINTAGE DREAMER
EXPERIENCE THE UNFORGETTABLE
Dive into a colorful composition of all my finest footage
or check out each video individually here.
Don’t just trust me, trust them…
“Whatever it is, the way you tell your story online can make all the difference.”
— Joost, founder & CEO of EVERLESS
“Whatever it is, the way you tell your story online can make all the difference.”
— Chanel, founder & CEO of Mumster
Ask me about
SOCIAL MEDIA / COPYWRITING /
VIDEO STORYTELLING / CONTENT STRATEGY / CREATIVE CAMPAIGNS / BRAND CONSULTANCY
At the unicorn scale-up PastBook, I was in charge of creative content marketing from February 2017 to May 2018. Together with the graphic designer, we refined the PastBook brand and created content for all online channels, including social media advertisements.
ELEMENTS
Content strategy
Content creation & video storytelling
Social media strategy & management
Blog posts & website copywriting
Start of the Ambassador program
Start of the User Generated Program
Agri-Wallet is an impact startup with the HQ in the Netherlands and the field office in Kenya. Since June 2018, I have been responsible for its social media presence to show how the project is progressing to both the fans of the fintech startup as well as the corporate partners of this successful endeavor.
ELEMENTS
Social media strategy
Content editing
Social media management
Dutch Startup Jobs is a go-to platform for startups and scaleups when looking for new talent. From October 2015 to January 2017, I took care of the platform in terms of marketing, operations as well as sales, while helping with startups-first UPRISE festival and the office management of the shared space.
ELEMENTS
Content strategy
Social media strategy & management
Website copywriting & updates (WordPress)
Blog posts & newsletter management
Platform operations & sales
DIG DEEPER
If this doesn’t persuade you, nothing will…
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source